Story
Adobe
SumUpSumUp Standardizes Digital Journeys on Adobe
SumUp, a financials organization in the United Kingdom, uses Adobe Creative Cloud from Adobe to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Capability | Digital journeys can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for digital journeys |
| Capability | Experience delivery stays visible to adjacent teams through Adobe Creative Cloud |
Story
Financials work at SumUp spans more than one site, even when headquarters sits in the United Kingdom. Digital journeys was splitting across regional habits. Experience and web teams asked for a shared way to run experience delivery without freezing local judgment.
Adobe (Adobe Creative Cloud) is what they standardized on. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. SumUp uses it as the system of record for digital journeys, with experience and web teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
