Story
Adobe
AB InBevHow AB InBev Runs Research and Listening on Adobe Creative Cloud
AB InBev, a consumer staples organization in Belgium, uses Adobe Creative Cloud from Adobe to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because experience feedback has a clear owner |
| Productivity | Handoffs in research and listening sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how research and listening actually runs |
Story
AB InBev is based in Belgium and runs consumer staples operations at a scale where experience feedback cannot live in side channels. CX and people teams were reconciling competing copies of the same work, which slowed research and listening and hid who owned the next step.
The company runs research and listening on Adobe, with Adobe Creative Cloud as the product CX and people teams actually open. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. For AB InBev, that means CX and people teams can open one workflow, see experience feedback, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for experience feedback.
