Story
Adobe
ABN AMROAdobe Supports Creative Operations at ABN AMRO
ABN AMRO, a financials organization in the Netherlands, uses Adobe Experience Cloud from Adobe to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because content production has a clear owner |
| Productivity | Handoffs in creative operations sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Adobe Experience Cloud is the governed place designers and marketers use for creative operations |
Story
ABN AMRO grew content production faster than the local tools around it. From the Netherlands, financials teams still had to serve customers and internal partners who expected a straight answer. Designers and marketers were the ones stitching the picture together by hand.
Rolling out Adobe Experience Cloud put creative operations on Adobe. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. ABN AMRO keeps the product in the path where work already happens, so designers and marketers do not context-switch into a graveyard system used only for audits.
The visible result is steadier creative operations. Content production is easier to inspect, and adjacent groups can join designers and marketers without a guided tour of someone's desktop.
