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Industry

Consumer Discretionary

The Consumer Discretionary Sector encompasses businesses that tend to be the most sensitive to economic cycles. Its manufacturing segment includes automobiles & components, household durable goods, leisure products, and textiles & apparel. The services segment includes hotels, restaurants, and other leisure facilities. It also includes distributors and retailers of consumer discretionary products.

All Consumer Discretionary customer value stories

Consumer Discretionary
United States

HashiCorp@Academy Sports

Academy Sports folded Consul into secure delivery so developers and AppSec share one view of developer security.

Consumer Discretionary
United States

ServiceNow@Academy Sports

ServiceNow is how Academy Sports keeps IT service requests visible to people who have to act on it.

Consumer Discretionary
United States

Shopify@Academy Sports

In the United States, Academy Sports relies on Shopify for omnichannel retail.

Consumer Discretionary
United States

Informatica@Academy Sports

A Master Data Management rollout at Academy Sports took partner data exchange out of inboxes and into a named queue.

Consumer Discretionary
United States

Siemens Digital Industries Software@Academy Sports

Siemens Digital Industries Software is how Academy Sports keeps product lifecycle data visible to people who have to act on it.

Consumer Discretionary
France

Hugging Face@Accor

Shared Spaces workspaces help Accor keep research and writing honest across teams.

Consumer Discretionary
France

ServiceNow@Accor

Teams at Accor moved employee requests onto ServiceNow after local tools started to collide.

Consumer Discretionary
France

Siemens Digital Industries Software@Accor

Accor runs plant and field operations on Siemens Digital Industries Software so ownership is obvious when work stalls.

Consumer Discretionary
France

Elastic@Accor

Kibana sits in the daily path at Accor, especially for on-call engineers.

Consumer Discretionary
France

Ansys@Accor

Accor standardized simulation on Ansys instead of keeping parallel copies.

Consumer Discretionary
France

Fortinet@Accor

A FortiAnalyzer rollout at Accor took email security out of inboxes and into a named queue.

Consumer Discretionary
France

Grafana Labs@Accor

Teams at Accor moved log investigation onto Grafana Labs after local tools started to collide.

Consumer Discretionary
France

Informatica@Accor

When secure data sharing outgrew homegrown tracking, Accor brought in Informatica.

Consumer Discretionary
France

Stripe@Accor

In France, Accor relies on Stripe for omnichannel retail.

Consumer Discretionary
Germany

Check Point@Adidas

Infinity became the place Adidas uses to let staff reach internal apps without hauling all traffic through a legacy VPN.

Consumer Discretionary
Germany

Oracle@Adidas

Adidas uses Oracle Cloud Infrastructure to close the books from one set of operational records.

Consumer Discretionary
Germany

Elastic@Adidas

Adidas asked for a cleaner operating picture of application health. Elastic is what they run.

Consumer Discretionary
Germany

Proofpoint@Adidas

IAM and helpdesk at Adidas review access control in Isolation rather than in personal files.

Consumer Discretionary
Germany

Shopify@Adidas

Consumer Discretionary teams at Adidas treat Shopify as the working layer for omnichannel retail.

Consumer Discretionary
Germany

Salesforce@Adidas

Data and experience teams at Adidas review customer profiles in Service Cloud rather than in personal files.

Consumer Discretionary
United States

Appian@Adient

Process HQ sits in the daily path at Adient, especially for operations analysts.

Consumer Discretionary
United States

Ansys@Adient

Adient standardized product lifecycle data on Ansys instead of keeping parallel copies.

Consumer Discretionary
United States

ADP@Adient

Adient folded ADP Time into talent processes so recruiters and people partners share one view of hiring and development.

Consumer Discretionary
United States

CrowdStrike@Adient

Falcon Complete became the place Adient uses to let staff reach internal apps without hauling all traffic through a legacy VPN.

Consumer Discretionary
United States

Snyk@Advance Auto Parts

Advance Auto Parts standardized build and deploy on Snyk instead of keeping parallel copies.

Consumer Discretionary
United States

Cadence@Advance Auto Parts

Sigrity became the place Advance Auto Parts uses to see live equipment and project status instead of lagging reports.

Consumer Discretionary
United States

HubSpot@Advance Auto Parts

Consumer Discretionary teams at Advance Auto Parts treat HubSpot as the working layer for customer service operations.

Consumer Discretionary
United States

AWS@Advance Auto Parts

Amazon EKS became the place Advance Auto Parts uses to keep critical services recoverable across regions instead of a single room of servers.

Consumer Discretionary
United States

Databricks@Advance Auto Parts

Databricks Data Intelligence Platform became the place Advance Auto Parts uses to train and ship models on the same lakehouse the business already trusts.

Consumer Discretionary
United States

Shopify@Advance Auto Parts

Shopify Markets sits in the daily path at Advance Auto Parts, especially for finance and product.

Consumer Discretionary
United States

Snowflake@Advance Auto Parts

Consumer Discretionary teams at Advance Auto Parts treat Snowflake as the working layer for real-time operations.

Consumer Discretionary
United States

Fortinet@Airbnb

Fortinet is how Airbnb keeps access control visible to people who have to act on it.

Consumer Discretionary
United States

Proofpoint@Airbnb

IAM and helpdesk at Airbnb review access control in Information Protection rather than in personal files.

Consumer Discretionary
United States

Cadence@Airbnb

A Cerebrus rollout at Airbnb took plant and field operations out of inboxes and into a named queue.

Consumer Discretionary
United States

Synopsys@Airbnb

A Ansys integration rollout at Airbnb took plant and field operations out of inboxes and into a named queue.

Consumer Discretionary
United States

Google Cloud@Airbnb

Airbnb runs applied AI delivery on Google Cloud so ownership is obvious when work stalls.

Consumer Discretionary
United States

GitLab@Airbnb

GitLab is how Airbnb keeps build and deploy visible to people who have to act on it.

Consumer Discretionary
United States

Splunk@Airbnb

Airbnb uses Splunk AI to see traces and errors in one place when a service slows down.

Consumer Discretionary
United States

Databricks@Airbnb

When event streams outgrew homegrown tracking, Airbnb brought in Databricks.

Consumer Discretionary
United States

Zendesk@Airbnb

Product and growth teams at Airbnb review customer messaging in Zendesk QA rather than in personal files.

Consumer Discretionary
Japan

Confluent@Aisin

Data platform and lines of business at Aisin review secure data sharing in Stream Governance rather than in personal files.

Consumer Discretionary
Japan

Asana@Aisin

Aisin asked for a cleaner operating picture of contract routing. Asana is what they run.

Consumer Discretionary
Japan

Informatica@Aisin

When secure data sharing outgrew homegrown tracking, Aisin brought in Informatica.

Consumer Discretionary
Japan

Ansys@Aisin

Aisin standardized product lifecycle data on Ansys instead of keeping parallel copies.

Consumer Discretionary
Japan

Zoom@Aisin

Zoom AI Companion became the place Aisin uses to keep procedures next to the work so people do not hunt through inboxes.

Consumer Discretionary
Japan

Anthropic@Aisin

Computer Use became the place Aisin uses to let governed agents take routine steps that used to wait on a person.

Consumer Discretionary
Japan

Shopify@Aisin

In Japan, Aisin relies on Shopify for omnichannel retail.

Consumer Discretionary
Japan

Unity@Aisin

Aisin runs plant and field operations on Unity so ownership is obvious when work stalls.

Consumer Discretionary
United States

Microsoft Azure@Alaska Airlines

7.16% conversion rate outperforming standard 5%, 75% reduction in destination planning time, and 90% guest satisfaction achieved.

Consumer Discretionary
China

Dassault Systemes@Alibaba

Design engineers at Alibaba review product design in SOLIDWORKS rather than in personal files.

Consumer Discretionary
China

Qualtrics@Alibaba

CX and people teams at Alibaba review experience feedback in Strategy and Research rather than in personal files.

Consumer Discretionary
China

Stripe@Alibaba

Stripe is how Alibaba keeps online checkout visible to people who have to act on it.

Consumer Discretionary
China

DocuSign@Alibaba

CLM sits in the daily path at Alibaba, especially for project and operations leads.

Consumer Discretionary
China

Teradata@Alibaba

ClearScape Analytics sits in the daily path at Alibaba, especially for data platform and lines of business.

Consumer Discretionary
China

Coupa@Alibaba

In China, Alibaba relies on Coupa for record to report.

Consumer Discretionary
China

Anthropic@Alibaba

Claude for Work sits in the daily path at Alibaba, especially for developers.

Consumer Discretionary
China

Adobe@Alibaba Group

Shared Adobe Analytics workspaces help Alibaba Group keep creative operations honest across teams.

Consumer Discretionary
China

Genesys@Alibaba Group

Predictive Engagement became the place Alibaba Group uses to send transactional messages from the same stack the product already uses.

Consumer Discretionary
China

Google Cloud@Alibaba Group

Looker became the place Alibaba Group uses to keep critical services recoverable across regions instead of a single room of servers.

Consumer Discretionary
China

IBM@Alibaba Group

Consumer Discretionary teams at Alibaba Group treat IBM as the working layer for data platform operations.

Consumer Discretionary
United States

Appian@Allbirds

Operations analysts at Allbirds review repetitive desktop work in Process HQ rather than in personal files.

Consumer Discretionary
United States

Google Cloud@Allbirds

Google Kubernetes Engine sits in the daily path at Allbirds, especially for data engineers.

Consumer Discretionary
United States

Dassault Systemes@Allbirds

Dassault Systemes is how Allbirds keeps operations visibility visible to people who have to act on it.

Consumer Discretionary
United States

Coupa@Allbirds

When procurement and payables outgrew homegrown tracking, Allbirds brought in Coupa.

Consumer Discretionary
United States

Cartesia@Allbirds

A Sonic rollout at Allbirds took engineering out of inboxes and into a named queue.

Consumer Discretionary
United States

Sage@Allbirds

Allbirds asked for a cleaner operating picture of financial close. Sage is what they run.

Consumer Discretionary
United States

Unity@Allbirds

Shared Unity Cloud workspaces help Allbirds keep plant and field operations honest across teams.

Consumer Discretionary
United States

Intuit@Allbirds

Allbirds standardized financial planning on Intuit instead of keeping parallel copies.

Consumer Discretionary
United States

Google Cloud@Amazon

When backup and failover outgrew homegrown tracking, Amazon brought in Google Cloud.

Consumer Discretionary
United States

BMC@Amazon

Amazon asked for a cleaner operating picture of employee requests. BMC is what they run.

Consumer Discretionary
United States

Cadence@Amazon

Amazon runs change control on Cadence so ownership is obvious when work stalls.

Consumer Discretionary
United States

Workday@Amazon

Amazon runs pay operations on Workday so ownership is obvious when work stalls.

Consumer Discretionary
United States

Intuit@Amazon

A QuickBooks rollout at Amazon took planning and forecasting out of inboxes and into a named queue.

Consumer Discretionary
United States

Appian@Amazon

Teams at Amazon moved employee requests onto Appian after local tools started to collide.

Consumer Discretionary
United States

Shopify@Amazon

Shopify is how Amazon keeps online checkout visible to people who have to act on it.

Consumer Discretionary
Ireland

Ansys@Aptiv

Aptiv asked for a cleaner operating picture of simulation. Ansys is what they run.

Consumer Discretionary
Ireland

Coupa@Aptiv

Aptiv uses Supply Chain Design to connect demand signals to what the plants and warehouses actually do.

Consumer Discretionary
Ireland

F5@Aptiv

Teams at Aptiv moved campus and branch networking onto F5 after local tools started to collide.

Consumer Discretionary
Ireland

Adobe@Aptiv

Teams at Aptiv moved digital journeys onto Adobe after local tools started to collide.

Consumer Discretionary
Ireland

Shopify@Aptiv

Aptiv folded Shopify POS into monetization so finance and product share one view of subscription billing.

Consumer Discretionary
Ireland

Stripe@Aptiv

Aptiv standardized online checkout on Stripe instead of keeping parallel copies.

Consumer Discretionary
Ireland

ServiceNow@Aptiv

ServiceNow is how Aptiv keeps IT service requests visible to people who have to act on it.

Consumer Discretionary
Ireland

NVIDIA@Aptiv

Aptiv runs engineering on NVIDIA so ownership is obvious when work stalls.

Consumer Discretionary
Germany

Intuit@Audi

Teams at Audi moved financial planning onto Intuit after local tools started to collide.

Consumer Discretionary
Germany

AWS@Audi

Audi asked for a cleaner operating picture of cloud landing zones. AWS is what they run.

Consumer Discretionary
Germany

VMware@Audi

Teams at Audi moved workload migration onto VMware after local tools started to collide.

Consumer Discretionary
Germany

Grafana Labs@Audi

Shared Grafana workspaces help Audi keep production support honest across teams.

Consumer Discretionary
Germany

Microsoft@Audi

When cross-team delivery outgrew homegrown tracking, Audi brought in Microsoft.

Consumer Discretionary
Germany

Unity@Audi

Unity Cloud became the place Audi uses to author and review designs in a shared environment instead of file sprawl.

Consumer Discretionary
Germany

Shopify@Audi

A Shopify Payments rollout at Audi took monetization out of inboxes and into a named queue.

Consumer Discretionary
Germany

Snowflake@Audi

Shared Cortex AI workspaces help Audi keep applied machine learning honest across teams.

Consumer Discretionary
Germany

Snyk@Audi

Snyk Container became the place Audi uses to catch dependency and code issues while the change is still in review.

Consumer Discretionary
Germany

Cartesia@Audi

Streaming TTS sits in the daily path at Audi, especially for knowledge workers.

Consumer Discretionary
Germany

Smartsheet@Audi

Smartsheet is how Audi keeps contract routing visible to people who have to act on it.

Consumer Discretionary
Germany

Siemens Digital Industries Software@Audi

Audi uses NX to manage revisions and bills of material with a clear approval trail.

Consumer Discretionary
United States

PagerDuty@AutoNation

AutoNation asked for a cleaner operating picture of application health. PagerDuty is what they run.

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