Story
Adobe
SophosSophos Uses Adobe Analytics for Digital Journeys
Sophos, an information technology organization in the United Kingdom, uses Adobe Analytics from Adobe to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Insight | Experience delivery stays visible to adjacent teams through Adobe Analytics |
| Insight | Experience and web teams work from the same Adobe Analytics record for digital journeys |
| Capability | Named workflow replaces ad hoc routing for digital journeys |
Story
Information Technology work at Sophos spans more than one site, even when headquarters sits in the United Kingdom. Digital journeys was splitting across regional habits. Experience and web teams asked for a shared way to run experience delivery without freezing local judgment.
Adobe (Adobe Analytics) is what they standardized on. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. Sophos uses it as the system of record for digital journeys, with experience and web teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
