Story
Adobe
SEBSEB Modernizes Digital Journeys with Adobe
SEB, a financials organization in Sweden, uses Adobe Experience Cloud from Adobe to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Capability | Experience and web teams work from the same Adobe Experience Cloud record for digital journeys |
| Capability | Digital journeys can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for digital journeys |
Story
SEB is based in Sweden and runs financials operations at a scale where digital journeys cannot live in side channels. Experience and web teams were reconciling competing copies of the same work, which slowed experience delivery and hid who owned the next step.
The company runs experience delivery on Adobe, with Adobe Experience Cloud as the product experience and web teams actually open. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. For SEB, that means experience and web teams can open one workflow, see digital journeys, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for digital journeys.
