Story
Adobe
SchaefflerSchaeffler Modernizes Content Production with Adobe
Schaeffler, a consumer discretionary organization in Germany, uses Adobe Experience Cloud from Adobe to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Designers and marketers work from the same Adobe Experience Cloud record for content production |
| Capability | Content production can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for content production |
Story
Schaeffler is based in Germany and runs consumer discretionary operations at a scale where content production cannot live in side channels. Designers and marketers were reconciling competing copies of the same work, which slowed creative operations and hid who owned the next step.
The company runs creative operations on Adobe, with Adobe Experience Cloud as the product designers and marketers actually open. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. For Schaeffler, that means designers and marketers can open one workflow, see content production, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for content production.
