Story
Adobe
MuralMural Adopts Adobe for Research and Listening
Mural, an information technology organization in the United States, uses Adobe Commerce from Adobe to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for experience feedback |
| Capability | Research and listening stays visible to adjacent teams through Adobe Commerce |
| Capability | CX and people teams work from the same Adobe Commerce record for experience feedback |
Story
Inside Mural, research and listening used to depend on whoever still had the latest file. That pattern is common in information technology groups working out of the United States. CX and people teams needed a system that would still make sense after the original project team moved on.
Mural uses Adobe Commerce from Adobe as the working layer for experience feedback. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. The practical change is simple: research and listening has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Mural gets from Adobe is a durable place to run research and listening and a way for CX and people teams to see the same experience feedback at the same time.
