Story
MicroStrategy Runs Experience Delivery with Adobe
MicroStrategy, an information technology organization in the United States, uses Document Cloud from Adobe to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because digital journeys has a clear owner |
| Risk and compliance | Document Cloud is the governed place experience and web teams use for experience delivery |
| Capability | New joiners can see how experience delivery actually runs |
Story
MicroStrategy grew digital journeys faster than the local tools around it. From the United States, information technology teams still had to serve customers and internal partners who expected a straight answer. Experience and web teams were the ones stitching the picture together by hand.
Rolling out Document Cloud put experience delivery on Adobe. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. MicroStrategy keeps the product in the path where work already happens, so experience and web teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier experience delivery. Digital journeys is easier to inspect, and adjacent groups can join experience and web teams without a guided tour of someone's desktop.