Story
Adobe
LululemonLululemon Adopts Adobe for Research and Listening
Lululemon, a consumer discretionary organization in Canada, uses Adobe Commerce from Adobe to support research and listening for CX and people teams.
Lululemon folded Adobe Commerce into research and listening so CX and people teams share one view of experience feedback.
“In Canada, CX and people teams already knew where experience feedback went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.”
“Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in research and listening sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Adobe Commerce is the governed place CX and people teams use for research and listening |
| Capability | New joiners can see how research and listening actually runs |
Story
Lululemon did not need another dashboard that nobody opened. It needed research and listening to move. In Canada, CX and people teams already knew where experience feedback went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Adobe Commerce from Adobe is now in that path. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. The company treats it as production tooling for research and listening, which is why CX and people teams live in it rather than exporting from it once a quarter.
Lululemon can show how experience feedback is handled today. That is the value: a repeatable way to run research and listening on software the rest of the industry already recognizes.
