Story
Adobe
CumminsCummins Runs Research and Listening with Adobe
Cummins, an industrials organization in the United States, uses Document Cloud from Adobe to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because experience feedback has a clear owner |
| Productivity | Handoffs in research and listening sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Document Cloud is the governed place CX and people teams use for research and listening |
Story
Cummins did not need another dashboard that nobody opened. It needed research and listening to move. In the United States, CX and people teams already knew where experience feedback went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Document Cloud from Adobe is now in that path. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. The company treats it as production tooling for research and listening, which is why CX and people teams live in it rather than exporting from it once a quarter.
Cummins can show how experience feedback is handled today. That is the value: a repeatable way to run research and listening on software the rest of the industry already recognizes.
