Story
Adobe
Credit AgricoleCredit Agricole Adopts Adobe for Research and Listening
Credit Agricole, a financials organization in France, uses Adobe Commerce from Adobe to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because experience feedback has a clear owner |
| Productivity | Handoffs in research and listening sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how research and listening actually runs |
Story
Inside Credit Agricole, research and listening used to depend on whoever still had the latest file. That pattern is common in financials groups working out of France. CX and people teams needed a system that would still make sense after the original project team moved on.
Credit Agricole uses Adobe Commerce from Adobe as the working layer for experience feedback. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. The practical change is simple: research and listening has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Credit Agricole gets from Adobe is a durable place to run research and listening and a way for CX and people teams to see the same experience feedback at the same time.
