Story
Adobe
ColoplastColoplast Brings Digital Journeys onto Adobe
Coloplast, a health care organization in Denmark, uses Adobe Analytics from Adobe to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because digital journeys has a clear owner |
| Productivity | Handoffs in experience delivery sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Adobe Analytics is the governed place experience and web teams use for experience delivery |
Story
Health Care work at Coloplast spans more than one site, even when headquarters sits in Denmark. Digital journeys was splitting across regional habits. Experience and web teams asked for a shared way to run experience delivery without freezing local judgment.
Adobe (Adobe Analytics) is what they standardized on. Adobe provides creative tools and experience platforms that help companies design content, run digital marketing, and manage customer journeys. Coloplast uses it as the system of record for digital journeys, with experience and web teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
