Story
Qualtrics
ZendeskZendesk Brings Content Production onto Qualtrics
Zendesk, an information technology organization in the United States, uses EmployeeXM from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Capability | Content production can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for content production |
| Capability | Creative operations stays visible to adjacent teams through EmployeeXM |
Story
Inside Zendesk, creative operations used to depend on whoever still had the latest file. That pattern is common in information technology groups working out of the United States. Designers and marketers needed a system that would still make sense after the original project team moved on.
Zendesk uses EmployeeXM from Qualtrics as the working layer for content production. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. The practical change is simple: creative operations has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What Zendesk gets from Qualtrics is a durable place to run creative operations and a way for designers and marketers to see the same content production at the same time.
