Story
Qualtrics
TakedaQualtrics Supports Research and Listening at Takeda
Takeda, a health care organization in Japan, uses Qualtrics XM from Qualtrics to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Capability | Research and listening stays visible to adjacent teams through Qualtrics XM |
| Capability | CX and people teams work from the same Qualtrics XM record for experience feedback |
| Capability | Experience feedback can be reviewed without waiting on a personal export |
Story
Takeda grew experience feedback faster than the local tools around it. From Japan, health care teams still had to serve customers and internal partners who expected a straight answer. CX and people teams were the ones stitching the picture together by hand.
Rolling out Qualtrics XM put research and listening on Qualtrics. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. Takeda keeps the product in the path where work already happens, so CX and people teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier research and listening. Experience feedback is easier to inspect, and adjacent groups can join CX and people teams without a guided tour of someone's desktop.
