Story
HubSpot
WelltowerWelltower Uses Sales Hub for Campaign Execution
Welltower, a real estate organization in the United States, uses Sales Hub from HubSpot to support lifecycle marketing for marketers and ops.
A Sales Hub rollout at Welltower took lifecycle marketing out of inboxes and into a named queue.
“Real Estate work at Welltower spans more than one site, even when headquarters sits in the United States.”
“Marketers and ops asked for a shared way to run lifecycle marketing without freezing local judgment.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because campaign execution has a clear owner |
| Productivity | Handoffs in lifecycle marketing sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how lifecycle marketing actually runs |
Story
Real Estate work at Welltower spans more than one site, even when headquarters sits in the United States. Campaign execution was splitting across regional habits. Marketers and ops asked for a shared way to run lifecycle marketing without freezing local judgment.
HubSpot (Sales Hub) is what they standardized on. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. Welltower uses it as the system of record for campaign execution, with marketers and ops as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
