Story
Twilio
Vertex PharmaceuticalsVertex Pharmaceuticals Adopts Twilio for Product Communications
Vertex Pharmaceuticals, a health care organization in the United States, uses Twilio Flex from Twilio to support product communications for product and growth teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in product communications sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Twilio Flex is the governed place product and growth teams use for product communications |
| Capability | New joiners can see how product communications actually runs |
Story
Vertex Pharmaceuticals did not need another dashboard that nobody opened. It needed product communications to move. In the United States, product and growth teams already knew where customer messaging went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Twilio Flex from Twilio is now in that path. Twilio provides customer engagement APIs for messaging, voice, email, and customer data, used to build communications into products. The company treats it as production tooling for product communications, which is why product and growth teams live in it rather than exporting from it once a quarter.
Vertex Pharmaceuticals can show how customer messaging is handled today. That is the value: a repeatable way to run product communications on software the rest of the industry already recognizes.
