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Story

Google Cloud@Under Armour

Under Armour Extends Google Kubernetes Engine Across Infrastructure Modernization

Under Armour, a consumer discretionary organization in the United States, uses Google Kubernetes Engine from Google Cloud to support datacenter exit planning for migration squads.

Value results

CategoryValue result
ProductivityFewer stalled items because workload migration has a clear owner
Risk and complianceGoogle Kubernetes Engine is the governed place migration squads use for datacenter exit planning
CapabilityNew joiners can see how datacenter exit planning actually runs

Story

Under Armour did not need another dashboard that nobody opened. It needed datacenter exit planning to move. In the United States, migration squads already knew where workload migration went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.

Google Kubernetes Engine from Google Cloud is now in that path. Google Cloud provides infrastructure, analytics, and AI services, including BigQuery and Vertex AI, for data-heavy and machine learning workloads. The company treats it as production tooling for datacenter exit planning, which is why migration squads live in it rather than exporting from it once a quarter.

Under Armour can show how workload migration is handled today. That is the value: a repeatable way to run datacenter exit planning on software the rest of the industry already recognizes.

Relationship map

Under Armour uses Google Cloud, Ansys, Stripe, ADP, Zscaler, BMC, Dataiku, UiPath, Wiz. Shared with Airwallex, ASML, Best Buy, Commerzbank, Delivery Hero. Industry: Consumer Discretionary. Value: Productivity, Risk and compliance, Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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