Story
Canva
UBS GroupUBS Group Extends Brand Kit Across Creative Operations
UBS Group, a financials organization in Switzerland, uses Brand Kit from Canva to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because content production has a clear owner |
| Productivity | Handoffs in creative operations sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Brand Kit is the governed place designers and marketers use for creative operations |
Story
Inside UBS Group, creative operations used to depend on whoever still had the latest file. That pattern is common in financials groups working out of Switzerland. Designers and marketers needed a system that would still make sense after the original project team moved on.
UBS Group uses Brand Kit from Canva as the working layer for content production. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. The practical change is simple: creative operations has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What UBS Group gets from Canva is a durable place to run creative operations and a way for designers and marketers to see the same content production at the same time.
