Story
Salesforce
TC EnergyTC Energy Brings Customer Profiles onto Salesforce
TC Energy, an energy organization in Canada, uses Marketing Cloud from Salesforce to support customer data operations for data and experience teams.
Value results
| Category | Value result |
|---|---|
| Capability | Customer profiles can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for customer profiles |
| Capability | Customer data operations stays visible to adjacent teams through Marketing Cloud |
Story
Inside TC Energy, customer data operations used to depend on whoever still had the latest file. That pattern is common in energy groups working out of Canada. Data and experience teams needed a system that would still make sense after the original project team moved on.
TC Energy uses Marketing Cloud from Salesforce as the working layer for customer profiles. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. The practical change is simple: customer data operations has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What TC Energy gets from Salesforce is a durable place to run customer data operations and a way for data and experience teams to see the same customer profiles at the same time.
