Story
Shopify Supports Omnichannel Retail at Louis Dreyfus
Louis Dreyfus, a consumer staples organization in the Netherlands, uses Shopify Plus from Shopify to support omnichannel retail for merchandising and digital.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because storefront operations has a clear owner |
| Productivity | Handoffs in omnichannel retail sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Shopify Plus is the governed place merchandising and digital use for omnichannel retail |
Story
Louis Dreyfus grew storefront operations faster than the local tools around it. From the Netherlands, consumer staples teams still had to serve customers and internal partners who expected a straight answer. Merchandising and digital were the ones stitching the picture together by hand.
Rolling out Shopify Plus put omnichannel retail on Shopify. Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack. Louis Dreyfus keeps the product in the path where work already happens, so merchandising and digital do not context-switch into a graveyard system used only for audits.
The visible result is steadier omnichannel retail. Storefront operations is easier to inspect, and adjacent groups can join merchandising and digital without a guided tour of someone's desktop.