Story
Shopify
Dick's Sporting GoodsShopify at Dick's Sporting Goods: Storefront Operations
Dick's Sporting Goods, a consumer discretionary organization in the United States, uses Shopify Markets from Shopify to support omnichannel retail for merchandising and digital.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for storefront operations |
| Capability | Omnichannel retail stays visible to adjacent teams through Shopify Markets |
| Capability | Merchandising and digital work from the same Shopify Markets record for storefront operations |
Story
Dick's Sporting Goods did not need another dashboard that nobody opened. It needed omnichannel retail to move. In the United States, merchandising and digital already knew where storefront operations went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Shopify Markets from Shopify is now in that path. Shopify is a commerce platform that lets brands run online stores, checkout, and omnichannel retail on a shared stack. The company treats it as production tooling for omnichannel retail, which is why merchandising and digital live in it rather than exporting from it once a quarter.
Dick's Sporting Goods can show how storefront operations is handled today. That is the value: a repeatable way to run omnichannel retail on software the rest of the industry already recognizes.
