Story
Canva
Sainsbury'sSainsbury's Standardizes Experience Feedback on Canva
Sainsbury's, a consumer staples organization in the United Kingdom, uses Magic Studio from Canva to support research and listening for CX and people teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because experience feedback has a clear owner |
| Risk and compliance | Magic Studio is the governed place CX and people teams use for research and listening |
| Capability | New joiners can see how research and listening actually runs |
Story
Consumer Staples work at Sainsbury's spans more than one site, even when headquarters sits in the United Kingdom. Experience feedback was splitting across regional habits. CX and people teams asked for a shared way to run research and listening without freezing local judgment.
Canva (Magic Studio) is what they standardized on. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. Sainsbury's uses it as the system of record for experience feedback, with CX and people teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
