Story
Cloudflare
REIREI Runs Web Performance with Cloudflare
REI, a consumer discretionary organization in the United States, uses Cloudflare R2 from Cloudflare to support web performance for platform and web teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because edge delivery has a clear owner |
| Productivity | Handoffs in web performance sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Cloudflare R2 is the governed place platform and web teams use for web performance |
Story
REI did not need another dashboard that nobody opened. It needed web performance to move. In the United States, platform and web teams already knew where edge delivery went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Cloudflare R2 from Cloudflare is now in that path. Cloudflare operates a global network for performance, security, and serverless compute in front of websites and enterprise applications. The company treats it as production tooling for web performance, which is why platform and web teams live in it rather than exporting from it once a quarter.
REI can show how edge delivery is handled today. That is the value: a repeatable way to run web performance on software the rest of the industry already recognizes.
