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storyUnited StatesConsumer DiscretionaryCapability

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IBM@REI

REI Brings Cloud Operations onto IBM

REI, a consumer discretionary organization in the United States, uses IBM Cloud from IBM to support platform operations for infrastructure and application teams.

Value results

CategoryValue result
CapabilityCloud landing zones can be reviewed without waiting on a personal export
CapabilityNamed workflow replaces ad hoc routing for cloud landing zones
CapabilityPlatform operations stays visible to adjacent teams through IBM Cloud

Story

Inside REI, platform operations used to depend on whoever still had the latest file. That pattern is common in consumer discretionary groups working out of the United States. Infrastructure and application teams needed a system that would still make sense after the original project team moved on.

REI uses IBM Cloud from IBM as the working layer for cloud landing zones. IBM offers hybrid cloud, AI, and automation software, including watsonx, Red Hat OpenShift, and observability products for large enterprises. The practical change is simple: platform operations has a home, and reviews happen there instead of in a forwarded thread.

Nothing in this writeup invents a savings number. What REI gets from IBM is a durable place to run platform operations and a way for infrastructure and application teams to see the same cloud landing zones at the same time.

Relationship map

REI uses IBM, Confluent, Microsoft Azure, BMC, Siemens Digital Industries Software, monday.com, Snowflake, Cloudflare. Shared with ABB, ETAS, Flowpay, Hellmann Worldwide Logistics, Infosys Finnacle. Industry: Consumer Discretionary. Value: Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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