Story
Microsoft
Red BullRed Bull Modernizes Contract Routing with Microsoft
Red Bull, a consumer staples organization in Austria, uses Microsoft 365 from Microsoft to support agreement management for legal and business owners.
Value results
| Category | Value result |
|---|---|
| Capability | Legal and business owners work from the same Microsoft 365 record for contract routing |
| Capability | Contract routing can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for contract routing |
Story
Red Bull is based in Austria and runs consumer staples operations at a scale where contract routing cannot live in side channels. Legal and business owners were reconciling competing copies of the same work, which slowed agreement management and hid who owned the next step.
The company runs agreement management on Microsoft, with Microsoft 365 as the product legal and business owners actually open. Microsoft provides productivity, business applications, and developer tools used across the enterprise, including Microsoft 365, Dynamics 365, Power Platform, and GitHub. For Red Bull, that means legal and business owners can open one workflow, see contract routing, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for contract routing.
