Skip to content
storyAustriaConsumer StaplesCapability

Story

Teradata@Red Bull

Red Bull Brings Feature Pipelines onto Teradata

Red Bull, a consumer staples organization in Austria, uses VantageCloud from Teradata to support applied machine learning for data scientists and ML engineers.

Value results

CategoryValue result
CapabilityApplied machine learning stays visible to adjacent teams through VantageCloud
CapabilityData scientists and ML engineers work from the same VantageCloud record for feature pipelines
CapabilityFeature pipelines can be reviewed without waiting on a personal export

Story

Consumer Staples work at Red Bull spans more than one site, even when headquarters sits in Austria. Feature pipelines was splitting across regional habits. Data scientists and ML engineers asked for a shared way to run applied machine learning without freezing local judgment.

Teradata (VantageCloud) is what they standardized on. Teradata provides a connected multi-cloud data platform for large-scale analytics and mixed workload warehousing. Red Bull uses it as the system of record for feature pipelines, with data scientists and ML engineers as the primary operators and other groups coming in through the same queue.

Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.

Relationship map

Red Bull uses Teradata, Cloudflare, HubSpot, Microsoft, Canva, Shopify, monday.com, Hugging Face. Shared with 6sense, ABB, ACS Group, Activision Blizzard, Advantest. Industry: Consumer Staples. Value: Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

100%

Similar stories

Search Valuerepo

Search stories, solutions, customers, and more.

Type to search stories, solutions, and companies

↑↓Navigate↵OpenEscClose

View all