Story
Twilio
QuoraQuora Brings Customer Messaging onto Twilio
Quora, an information technology organization in the United States, uses Twilio Segment from Twilio to support product communications for product and growth teams.
Value results
| Category | Value result |
|---|---|
| Capability | Product communications stays visible to adjacent teams through Twilio Segment |
| Capability | Product and growth teams work from the same Twilio Segment record for customer messaging |
| Capability | Customer messaging can be reviewed without waiting on a personal export |
Story
Information Technology work at Quora spans more than one site, even when headquarters sits in the United States. Customer messaging was splitting across regional habits. Product and growth teams asked for a shared way to run product communications without freezing local judgment.
Twilio (Twilio Segment) is what they standardized on. Twilio provides customer engagement APIs for messaging, voice, email, and customer data, used to build communications into products. Quora uses it as the system of record for customer messaging, with product and growth teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
