Story
Qualtrics
EVERSANAQualtrics Supports Creative Operations at EVERSANA
EVERSANA, an information technology organization in the United States, uses Qualtrics XM from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because content production has a clear owner |
| Risk and compliance | Qualtrics XM is the governed place designers and marketers use for creative operations |
| Capability | New joiners can see how creative operations actually runs |
Story
EVERSANA is based in the United States and runs information technology operations at a scale where content production cannot live in side channels. Designers and marketers were reconciling competing copies of the same work, which slowed creative operations and hid who owned the next step.
The company runs creative operations on Qualtrics, with Qualtrics XM as the product designers and marketers actually open. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. For EVERSANA, that means designers and marketers can open one workflow, see content production, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for content production.
