Story
Qualtrics
GalpQualtrics at Galp: Content Production
Galp, an energy organization in Portugal, uses Qualtrics Discover from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in creative operations sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Qualtrics Discover is the governed place designers and marketers use for creative operations |
| Capability | New joiners can see how creative operations actually runs |
Story
Galp grew content production faster than the local tools around it. From Portugal, energy teams still had to serve customers and internal partners who expected a straight answer. Designers and marketers were the ones stitching the picture together by hand.
Rolling out Qualtrics Discover put creative operations on Qualtrics. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. Galp keeps the product in the path where work already happens, so designers and marketers do not context-switch into a graveyard system used only for audits.
The visible result is steadier creative operations. Content production is easier to inspect, and adjacent groups can join designers and marketers without a guided tour of someone's desktop.
