Story
Salesforce
Pure StoragePure Storage Uses Marketing Cloud for Campaign Execution
Pure Storage, an information technology organization in the United States, uses Marketing Cloud from Salesforce to support lifecycle marketing for marketers and ops.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because campaign execution has a clear owner |
| Productivity | Handoffs in lifecycle marketing sit in a shared queue instead of a mailbox trail |
| Capability | New joiners can see how lifecycle marketing actually runs |
Story
Information Technology work at Pure Storage spans more than one site, even when headquarters sits in the United States. Campaign execution was splitting across regional habits. Marketers and ops asked for a shared way to run lifecycle marketing without freezing local judgment.
Salesforce (Marketing Cloud) is what they standardized on. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. Pure Storage uses it as the system of record for campaign execution, with marketers and ops as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
