Story
Confluent
Publicis MediaPublicis Media Runs Partner Exchange with Confluent
Publicis Media, a communication services organization in the United Kingdom, uses Connect from Confluent to support partner data exchange for data platform and lines of business.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because secure data sharing has a clear owner |
| Risk and compliance | Connect is the governed place data platform and lines of business use for partner data exchange |
| Capability | New joiners can see how partner data exchange actually runs |
Story
Publicis Media grew secure data sharing faster than the local tools around it. From the United Kingdom, communication services teams still had to serve customers and internal partners who expected a straight answer. Data platform and lines of business were the ones stitching the picture together by hand.
Rolling out Connect put partner data exchange on Confluent. Confluent is the data streaming platform built around Apache Kafka, used to move events between applications in real time. Publicis Media keeps the product in the path where work already happens, so data platform and lines of business do not context-switch into a graveyard system used only for audits.
The visible result is steadier partner data exchange. Secure data sharing is easier to inspect, and adjacent groups can join data platform and lines of business without a guided tour of someone's desktop.
