Story
Genesys
PictetPictet Adopts Genesys for Product Communications
Pictet, a financials organization in Switzerland, uses Outbound from Genesys to support product communications for product and growth teams.
Value results
| Category | Value result |
|---|---|
| Capability | Product and growth teams work from the same Outbound record for customer messaging |
| Capability | Customer messaging can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for customer messaging |
Story
Pictet did not need another dashboard that nobody opened. It needed product communications to move. In Switzerland, product and growth teams already knew where customer messaging went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Outbound from Genesys is now in that path. Genesys is a contact center and customer experience platform used to route voice, digital, and AI-assisted conversations. The company treats it as production tooling for product communications, which is why product and growth teams live in it rather than exporting from it once a quarter.
Pictet can show how customer messaging is handled today. That is the value: a repeatable way to run product communications on software the rest of the industry already recognizes.
