Story
Canva
PanasonicPanasonic Modernizes Digital Journeys with Canva
Panasonic, a consumer discretionary organization in Japan, uses Canva from Canva to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for digital journeys |
| Capability | Experience delivery stays visible to adjacent teams through Canva |
| Capability | Experience and web teams work from the same Canva record for digital journeys |
Story
Panasonic grew digital journeys faster than the local tools around it. From Japan, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer. Experience and web teams were the ones stitching the picture together by hand.
Rolling out Canva put experience delivery on Canva. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. Panasonic keeps the product in the path where work already happens, so experience and web teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier experience delivery. Digital journeys is easier to inspect, and adjacent groups can join experience and web teams without a guided tour of someone's desktop.
