Story
Zendesk
Panasonic AutomotivePanasonic Automotive Extends WFM Across Product Communications
Panasonic Automotive, a consumer discretionary organization in Japan, uses WFM from Zendesk to support product communications for product and growth teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because customer messaging has a clear owner |
| Risk and compliance | WFM is the governed place product and growth teams use for product communications |
| Capability | New joiners can see how product communications actually runs |
Story
Panasonic Automotive did not need another dashboard that nobody opened. It needed product communications to move. In Japan, product and growth teams already knew where customer messaging went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
WFM from Zendesk is now in that path. Zendesk provides customer service software for ticketing, messaging, and knowledge used by support organizations. The company treats it as production tooling for product communications, which is why product and growth teams live in it rather than exporting from it once a quarter.
Panasonic Automotive can show how customer messaging is handled today. That is the value: a repeatable way to run product communications on software the rest of the industry already recognizes.
