Story
OpenAI
Marriott InternationalOpenAI at Marriott International: Knowledge Work
Marriott International, a consumer discretionary organization in the United States, uses Custom GPTs from OpenAI to support research and writing for knowledge workers.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for internal knowledge work |
| Capability | Research and writing stays visible to adjacent teams through Custom GPTs |
| Capability | Knowledge workers work from the same Custom GPTs record for internal knowledge work |
Story
Marriott International did not need another dashboard that nobody opened. It needed research and writing to move. In the United States, knowledge workers already knew where internal knowledge work went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Custom GPTs from OpenAI is now in that path. OpenAI develops foundation models and ChatGPT Enterprise, used by companies to build assistants, analyze documents, and speed knowledge work. The company treats it as production tooling for research and writing, which is why knowledge workers live in it rather than exporting from it once a quarter.
Marriott International can show how internal knowledge work is handled today. That is the value: a repeatable way to run research and writing on software the rest of the industry already recognizes.
