Story
Salesforce
NasdaqNasdaq Extends Data Cloud Across Lifecycle Marketing
Nasdaq, a financials organization in the United States, uses Data Cloud from Salesforce to support lifecycle marketing for marketers and ops.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because campaign execution has a clear owner |
| Risk and compliance | Data Cloud is the governed place marketers and ops use for lifecycle marketing |
| Capability | New joiners can see how lifecycle marketing actually runs |
Story
Nasdaq did not need another dashboard that nobody opened. It needed lifecycle marketing to move. In the United States, marketers and ops already knew where campaign execution went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Data Cloud from Salesforce is now in that path. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. The company treats it as production tooling for lifecycle marketing, which is why marketers and ops live in it rather than exporting from it once a quarter.
Nasdaq can show how campaign execution is handled today. That is the value: a repeatable way to run lifecycle marketing on software the rest of the industry already recognizes.
