Story
HubSpot
Moody'sMoody's Runs Revenue Operations with HubSpot
Moody's, a financials organization in the United States, uses Content Hub from HubSpot to support revenue operations for sellers and partner managers.
Value results
| Category | Value result |
|---|---|
| Revenue | Revenue operations stays visible to adjacent teams through Content Hub |
| Capability | Pipeline and account data can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for pipeline and account data |
Story
Moody's grew pipeline and account data faster than the local tools around it. From the United States, financials teams still had to serve customers and internal partners who expected a straight answer. Sellers and partner managers were the ones stitching the picture together by hand.
Rolling out Content Hub put revenue operations on HubSpot. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. Moody's keeps the product in the path where work already happens, so sellers and partner managers do not context-switch into a graveyard system used only for audits.
The visible result is steadier revenue operations. Pipeline and account data is easier to inspect, and adjacent groups can join sellers and partner managers without a guided tour of someone's desktop.
