Story
HubSpot
Mercedes-Benz GroupMercedes-Benz Group Runs Customer Data Work with HubSpot
Mercedes-Benz Group, a consumer discretionary organization in Germany, uses Content Hub from HubSpot to support customer data operations for data and experience teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because customer profiles has a clear owner |
| Risk and compliance | Content Hub is the governed place data and experience teams use for customer data operations |
| Capability | New joiners can see how customer data operations actually runs |
Story
Mercedes-Benz Group grew customer profiles faster than the local tools around it. From Germany, consumer discretionary teams still had to serve customers and internal partners who expected a straight answer. Data and experience teams were the ones stitching the picture together by hand.
Rolling out Content Hub put customer data operations on HubSpot. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. Mercedes-Benz Group keeps the product in the path where work already happens, so data and experience teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier customer data operations. Customer profiles is easier to inspect, and adjacent groups can join data and experience teams without a guided tour of someone's desktop.
