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storyUnited StatesEnergyProductivityRisk and complianceCapability

Story

Canva@Marathon Petroleum

Marathon Petroleum Standardizes Content Production on Canva

Marathon Petroleum, an energy organization in the United States, uses Magic Studio from Canva to support creative operations for designers and marketers.

Value results

CategoryValue result
ProductivityFewer stalled items because content production has a clear owner
Risk and complianceMagic Studio is the governed place designers and marketers use for creative operations
CapabilityNew joiners can see how creative operations actually runs

Story

Energy work at Marathon Petroleum spans more than one site, even when headquarters sits in the United States. Content production was splitting across regional habits. Designers and marketers asked for a shared way to run creative operations without freezing local judgment.

Canva (Magic Studio) is what they standardized on. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. Marathon Petroleum uses it as the system of record for content production, with designers and marketers as the primary operators and other groups coming in through the same queue.

Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.

Relationship map

Marathon Petroleum uses Canva, Anthropic, Elastic, Qlik, Sage, Zoom, Autodesk, Appian, Splunk. Shared with Acer, Airbyte, American Express, AMETEK, AppDynamics. Industry: Energy. Value: Productivity, Risk and compliance, Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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