Story
Asana
LidlLidl Modernizes Distributed Meetings with Asana
Lidl, a consumer staples organization in Germany, uses Asana from Asana to support hybrid collaboration for employees and partners.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in hybrid collaboration sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Asana is the governed place employees and partners use for hybrid collaboration |
| Capability | New joiners can see how hybrid collaboration actually runs |
Story
Lidl is based in Germany and runs consumer staples operations at a scale where distributed meetings cannot live in side channels. Employees and partners were reconciling competing copies of the same work, which slowed hybrid collaboration and hid who owned the next step.
The company runs hybrid collaboration on Asana, with Asana as the product employees and partners actually open. Asana is a work management platform that helps teams track projects, goals, and cross-functional work in one place. For Lidl, that means employees and partners can open one workflow, see distributed meetings, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for distributed meetings.
