Story
Salesforce
LeonardoLeonardo Modernizes Campaign Execution with Salesforce
Leonardo, an industrials organization in Italy, uses Sales Cloud from Salesforce to support lifecycle marketing for marketers and ops.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in lifecycle marketing sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Sales Cloud is the governed place marketers and ops use for lifecycle marketing |
| Capability | New joiners can see how lifecycle marketing actually runs |
Story
Leonardo is based in Italy and runs industrials operations at a scale where campaign execution cannot live in side channels. Marketers and ops were reconciling competing copies of the same work, which slowed lifecycle marketing and hid who owned the next step.
The company runs lifecycle marketing on Salesforce, with Sales Cloud as the product marketers and ops actually open. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. For Leonardo, that means marketers and ops can open one workflow, see campaign execution, and let neighboring teams join without inventing a parallel stack.
Public materials confirm the companies and products. They do not always publish a single verified KPI for this pairing, so the outcome here is operational: clearer ownership, fewer stalled handoffs, and a shared record for campaign execution.
