Story
HubSpot
LATAM AirlinesLATAM Airlines Runs Customer Data Work with HubSpot
LATAM Airlines, an industrials organization in Chile, uses Content Hub from HubSpot to support customer data operations for data and experience teams.
Value results
| Category | Value result |
|---|---|
| Capability | Customer profiles can be reviewed without waiting on a personal export |
| Capability | Named workflow replaces ad hoc routing for customer profiles |
| Capability | Customer data operations stays visible to adjacent teams through Content Hub |
Story
LATAM Airlines grew customer profiles faster than the local tools around it. From Chile, industrials teams still had to serve customers and internal partners who expected a straight answer. Data and experience teams were the ones stitching the picture together by hand.
Rolling out Content Hub put customer data operations on HubSpot. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. LATAM Airlines keeps the product in the path where work already happens, so data and experience teams do not context-switch into a graveyard system used only for audits.
The visible result is steadier customer data operations. Customer profiles is easier to inspect, and adjacent groups can join data and experience teams without a guided tour of someone's desktop.
