Story
Canva
KrakenKraken Adopts Canva for Experience Delivery
Kraken, a financials organization in the United States, uses Brand Kit from Canva to support experience delivery for experience and web teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Handoffs in experience delivery sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Brand Kit is the governed place experience and web teams use for experience delivery |
| Capability | New joiners can see how experience delivery actually runs |
Story
Kraken did not need another dashboard that nobody opened. It needed experience delivery to move. In the United States, experience and web teams already knew where digital journeys went wrong: too many copies, too little ownership, and a close process that waited on the loudest inbox.
Brand Kit from Canva is now in that path. Canva is a visual communication platform that lets teams design presentations, social assets, and documents from shared brand kits. The company treats it as production tooling for experience delivery, which is why experience and web teams live in it rather than exporting from it once a quarter.
Kraken can show how digital journeys is handled today. That is the value: a repeatable way to run experience delivery on software the rest of the industry already recognizes.
