Story
Salesforce
KasperskyKaspersky Brings Campaign Execution onto Salesforce
Kaspersky, an information technology organization in the United Kingdom, uses Marketing Cloud from Salesforce to support lifecycle marketing for marketers and ops.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because campaign execution has a clear owner |
| Productivity | Handoffs in lifecycle marketing sit in a shared queue instead of a mailbox trail |
| Risk and compliance | Marketing Cloud is the governed place marketers and ops use for lifecycle marketing |
Story
Information Technology work at Kaspersky spans more than one site, even when headquarters sits in the United Kingdom. Campaign execution was splitting across regional habits. Marketers and ops asked for a shared way to run lifecycle marketing without freezing local judgment.
Salesforce (Marketing Cloud) is what they standardized on. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. Kaspersky uses it as the system of record for campaign execution, with marketers and ops as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
