Story
Qualtrics
JPMorgan ChaseJPMorgan Chase Adopts Qualtrics for Experience Delivery
JPMorgan Chase, a financials organization in the United States, uses Strategy and Research from Qualtrics to support experience delivery for experience and web teams.
Financials teams at JPMorgan Chase treat Qualtrics as the working layer for experience delivery.
“Inside JPMorgan Chase, experience delivery used to depend on whoever still had the latest file.”
“Experience and web teams needed a system that would still make sense after the original project team moved on.”
Independent write-up. Figures come from public sources or are illustrative.
Value results
| Category | Value result |
|---|---|
| Capability | Named workflow replaces ad hoc routing for digital journeys |
| Capability | Experience delivery stays visible to adjacent teams through Strategy and Research |
| Capability | Experience and web teams work from the same Strategy and Research record for digital journeys |
Story
Inside JPMorgan Chase, experience delivery used to depend on whoever still had the latest file. That pattern is common in financials groups working out of the United States. Experience and web teams needed a system that would still make sense after the original project team moved on.
JPMorgan Chase uses Strategy and Research from Qualtrics as the working layer for digital journeys. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. The practical change is simple: experience delivery has a home, and reviews happen there instead of in a forwarded thread.
Nothing in this writeup invents a savings number. What JPMorgan Chase gets from Qualtrics is a durable place to run experience delivery and a way for experience and web teams to see the same digital journeys at the same time.
