Story
Salesforce
Jones Lang LaSalleJones Lang LaSalle Standardizes Customer Profiles on Salesforce
Jones Lang LaSalle, a real estate organization in the United States, uses Service Cloud from Salesforce to support customer data operations for data and experience teams.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because customer profiles has a clear owner |
| Risk and compliance | Service Cloud is the governed place data and experience teams use for customer data operations |
| Capability | New joiners can see how customer data operations actually runs |
Story
Real Estate work at Jones Lang LaSalle spans more than one site, even when headquarters sits in the United States. Customer profiles was splitting across regional habits. Data and experience teams asked for a shared way to run customer data operations without freezing local judgment.
Salesforce (Service Cloud) is what they standardized on. Salesforce is the enterprise customer relationship platform for sales, service, marketing, and customer data, with Slack as the collaboration layer. Jones Lang LaSalle uses it as the system of record for customer profiles, with data and experience teams as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
