Story
Qualtrics
JiraJira Standardizes Content Production on Qualtrics
Jira, an information technology organization in Australia, uses CustomerXM from Qualtrics to support creative operations for designers and marketers.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because content production has a clear owner |
| Risk and compliance | CustomerXM is the governed place designers and marketers use for creative operations |
| Capability | New joiners can see how creative operations actually runs |
Story
Information Technology work at Jira spans more than one site, even when headquarters sits in Australia. Content production was splitting across regional habits. Designers and marketers asked for a shared way to run creative operations without freezing local judgment.
Qualtrics (CustomerXM) is what they standardized on. Qualtrics is an experience management platform for surveys, feedback, and journey insights across customers and employees. Jira uses it as the system of record for content production, with designers and marketers as the primary operators and other groups coming in through the same queue.
Leaders get a picture they can actually walk. Teams get fewer mystery statuses. The story is about operating change, not an unpublished percentage.
