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Story

Microsoft Azure@Imperial Brands

Imperial Brands Runs Infrastructure Modernization with Microsoft Azure

Imperial Brands, a consumer staples organization in the United Kingdom, uses Azure DevOps from Microsoft Azure to support datacenter exit planning for migration squads.

Value results

CategoryValue result
CapabilityWorkload migration can be reviewed without waiting on a personal export
CapabilityNamed workflow replaces ad hoc routing for workload migration
CapabilityDatacenter exit planning stays visible to adjacent teams through Azure DevOps

Story

Imperial Brands grew workload migration faster than the local tools around it. From the United Kingdom, consumer staples teams still had to serve customers and internal partners who expected a straight answer. Migration squads were the ones stitching the picture together by hand.

Rolling out Azure DevOps put datacenter exit planning on Microsoft Azure. Microsoft Azure is a public cloud platform for infrastructure, data, AI, and application services used by enterprises to host and modernize workloads. Imperial Brands keeps the product in the path where work already happens, so migration squads do not context-switch into a graveyard system used only for audits.

The visible result is steadier datacenter exit planning. Workload migration is easier to inspect, and adjacent groups can join migration squads without a guided tour of someone's desktop.

Relationship map

Imperial Brands uses Microsoft Azure, ADP, Freshworks, Qualtrics, Anthropic, OpenAI, Elastic, Okta. Shared with Fujitsu, Hexagon, Krones AG, SPAR Holding BV, Teladoc Health. Industry: Consumer Staples. Value: Capability. Drag nodes, filter types, or expand a node to follow more commonalities.

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