Story
HubSpot
Societe GeneraleHubSpot Supports Service Operations at Societe Generale
Societe Generale, a financials organization in France, uses HubSpot CRM from HubSpot to support customer service operations for agents and team leads.
Value results
| Category | Value result |
|---|---|
| Productivity | Fewer stalled items because case handling has a clear owner |
| Productivity | Handoffs in customer service operations sit in a shared queue instead of a mailbox trail |
| Risk and compliance | HubSpot CRM is the governed place agents and team leads use for customer service operations |
Story
Societe Generale grew case handling faster than the local tools around it. From France, financials teams still had to serve customers and internal partners who expected a straight answer. Agents and team leads were the ones stitching the picture together by hand.
Rolling out HubSpot CRM put customer service operations on HubSpot. HubSpot is a customer platform that combines CRM, marketing, sales, and service tools for growing companies. Societe Generale keeps the product in the path where work already happens, so agents and team leads do not context-switch into a graveyard system used only for audits.
The visible result is steadier customer service operations. Case handling is easier to inspect, and adjacent groups can join agents and team leads without a guided tour of someone's desktop.
